Bare Performance Nutrition

BPN is a brand for the committed—for endurance athletes who push their limits, venture deeper and deeper into the pain cave, and trust that a better version of themselves lies somewhere on the other side of discomfort.

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NEW YORK CITY MARATHON POP-UP

Is there a better way to announce yourself as a major player in the endurance sports fueling space than by popping up at a world marathon major? Introducing The Pain Cave, a horror film about those who dare to enter the pain cave, premiering exclusively at the Apollo Theatre during New York City Marathon weekend.

And for those wondering, aside from music contributions from 21 Savage and Johnny Cash, the film was entirely made by the BPN team and even stars their athletes.

This campaign is all about the commitment to doing the hard things that make you better. There’s nothing easy or inviting about entering the pain cave. Along with watching the film, anyone brave enough can step into BPN’s pop-up pain cave in Central Park—if they dare, that is. I hope they do, because once inside, they’ll get to sample products, buy merch, and even meet some of their favorite athletes.

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Athletic Brewing