Social Challenge
To be cheesy iSocial Challenges to love! Share your cheesiest gestures with us, and let’s make the world a little more romantic.
Kraft Mac & Cheese x Sweethearts
We joined forces with Sweethearts to craft macaroni-shaped candies with love notes so cheesy, Cupid would blush.
Cheesy Hotline
When was the last time you told someone you loved them? If you can’t remember, then an “I love you” might be long overdue. Introducing the Kraft Mac & Cheese Phone Booth—where the only calls you can make are I love yous.
Kraft Mac & Cheese
In a world where love is filtered through apps and swipes, genuine connections feel less tangible. Kraft Mac & Cheese celebrates the beauty of cheesy, heartfelt gestures—big or small. By leaning into the charm of imperfection and sincerity, we empower people to embrace the kind of effort that stands out in today’s digital age.
Art Director: Emily Surma
Copywriter: John Roussos