Umbro

They’re back and better than ever—for the ball knowers and fit throwers, because loyalty never goes out of style.

Photos for the print, out of home, Complex, and L’Equipe pieces are by Lou Bever (@louisbever on Instagram).

PRINT

To celebrate Umbro’s big 2024 move into fashion, I created a poster for an Umbro x Chanel collaborative fashion show. The catch? There’s no ticket to the event. The only way to get in is to either wear an Umbro jersey or provide a footballing deep cut (a random fact or stat) at the door. The poster pays homage to Coco Chanel’s little black dress designs of the 1920s and Umbro’s commitment to football.